But It’s Cheaper… The Truth About Blue Roll, Loo Roll & Real Value for Money
“But it’s cheaper…”
It’s something we often hear when onboarding a new client or dealing with a new enquiry, especially when it comes to blue roll, centrefeed rolls, or jumbo toilet rolls.
We completely understand, everyone wants to make their budget go further but the truth is, what looks cheaper on the shelf often costs more in the long run.
Cheaper Isn’t Always Better
When you see a lower price elsewhere, like in the big cash and carry stores, it’s easy to think you’re getting a better deal. But here’s the catch: those cheaper rolls are often shorter, lighter, or made with thinner paper.
For anyone unsure, blue roll and centrefeed are simply two names for the same product, the versatile, perforated paper roll used everywhere from kitchens to workshops.
Manufacturers can reduce costs by cutting down the length of the roll, the number of sheets, or the GSM (grams per square metre) of the paper. The rolls may look the same size from the outside, but inside there’s simply less paper.
That means you’ll get through rolls faster, replace stock more often, and spend more overall. So yes, the price tag might look cheaper, but your cost per use is actually higher.
What CHSA Approval Really Means
All our paper product manufacturers, including blue roll, hand towels, and toilet tissue, are CHSA (Cleaning & Hygiene Suppliers Association) approved.
That’s your guarantee that what’s on the label is exactly what’s in the box.
CHSA-approved suppliers are independently audited to make sure their products meet strict standards on roll length, width, sheet count, weight, and quality.
In simple terms:
The length stated is the length you get.
The roll weight matches the specification.
No misleading packaging.
You can read more about CHSA’s standards directly on their website: www.chsa.co.uk
Common Tricks to Watch Out For
Unfortunately, some suppliers use clever packaging and vague product descriptions to make their paper products look identical to higher-quality options.
Here are a few of the common tricks:
* Rolls wound looser to look the same size, but with fewer sheets.
* Lower GSM paper that’s thinner, tears easily, and doesn’t absorb well.
* No mention of sheet count or roll length on packaging, which is a major red flag.
When you buy from Depot Catering & Cleaning Supplies, you’ll always know exactly what you’re paying for. We clearly display product specifications, and we only work with trusted, CHSA-approved manufacturers.
Why Our Rolls Are Better Value
Because our blue roll and jumbo loo roll are full length, full weight, and full quality, they last longer, meaning fewer replacements, less waste, and better long-term value.
We focus on honest pricing and reliable supply, not cut corners. What you see on our website and product labels is what you actually get.
And when you compare like for like, roll length, GSM, and sheet count, you will usually find that on paper, we’re cheaper 
In a Roll (Sorry, We Couldn’t Resist)
At Depot, we’re proud to do things the right way.
We believe in transparency, trust, and top-quality CHSA-approved cleaning and hygiene supplies. So next time you hear “but it’s cheaper…”, take a closer look at what’s really inside that roll.
Because when it comes to quality and honesty, we’ll always give you the full roll, not half of one.